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Commercial Vehicle

How Technology is Changing the Face of the Motor Trade

Monday, 15 August 2016 GMT
Author: Staveley Head

Technology is always changing the way we interact with each other and the world around us - including the way we buy cars! This can prove tricky for motor traders trying to keep that competitive edge.

As providers of motor trade insurance it’s important that we understand how technology is changing motor trade.

motortrade sign


Whether it’s sending a text, checking your bank balance or taking a picture of your Sunday roast, smartphone use is on the up. With the number of adults in the UK who own a smartphone rising to 71%, they have become a huge part of our everyday life.

So, how does this affect motor traders? Well, figures show that 64% of used car searches logged through iVendi consumer area in July were carried out on a smartphone or tablet, compared to 36% made on a laptop or desktop. More and more used car buyers are turning to their mobile devices to search for dealer websites.  This trend suggests that motor traders need to keep mobile devices at the front of their mind when it comes to designing a website.

Mobile Phone User

 Image Source: Christian Hornick on Flickr 


Watching video is a pastime enjoyed by most of us – from catching the latest blockbuster in the cinema to relaxing on the sofa watching ‘cats do the funniest things’ on your phone. Video content is in demand now more than ever. With Youtube having over a billion users and hundreds of millions of hours of videos watched every day.

Motor traders are also embracing the benefits that video provides, with more than 50% of car dealerships in the UK using video technology. Consumers are demanding high amounts of quality video to ease them through the buying journey, video tours around the showroom and in-detail viewing of cars is proving increasingly popular. According to CitNOW figures show that customers will soon be expecting two-way video conversations opposed to impersonal email, text or letters. 

Virtual Reality (VR)

Shopping-from-the-sofa is a luxury most of us now enjoy, being able to buy our clothes or groceries at a click of the mouse and having them sent straight to you. As providers of courier insurance we understand the benefits of having goods delivered right to your door. With the introduction of VR online shopping is set to hit a whole new level.

So, what is VR? Virtual reality is the term to describe a three-dimensional, computer generated world which can be explored and interacted with by a person... sounds exciting! At the moment VR is mainly used for gaming and films, but the technology also has its serious uses for medicine, architecture and sport.

Could VR be the next big thing in car sales? With the launch of the first ever VR-based auto showroom by online pre-owned car retailer Vroom, it certainly seems so. In its current form the showroom can only be accessed at their physical facilities, but by the end of the year the company believes it will have a downloadable app available for a range of headsets, showcasing 300 makes and models.

Virtual Reality User


How do you feel about the increasing use of technology in the motor trade? What positives and negatives do you think there are? Join the conversation on Facebook and Twitter.

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